11/16/2023 0 Comments Mitti cool fridgeNo wonder former president APJ Abdul Kalam called Prajapati a ‘true scientist’.ĭon’t miss out on ET Prime stories! Get your daily dose of business updates on WhatsApp. But for those people living in the right conditions, this looks to be a very sensible, low-cost and planet-friendly. Evaporative cooling only works well in dry climates. This refrigerator will not function everywhere, of course. Next on cards is a Mitti Cool home, where the lighting and cooling will be completely natural and without electricity. The video states that the inside temperature of the MittiCool can be up to 8C lower than the outside temperature. He is now eyeing a revenue target of Rs 35 lakh in the next fiscal. In 2011-12, he posted a turnover of Rs 25 lakh and the company is growing at 15% annually. The products are not only supplied all over India, but he has also received orders from 41 countries. His enterprise, employing 15-20 potters, managed to break even in 2010. Today, at least 500 potters in Gujarat are in the business,” he says. “I’m proud this has helped revive the art of making clay utensils. The firm has since created pressure cookers (Rs 300-500) and a non-stick pan (Rs 135-200). In 2006, he found an angel investor in Anil K Gupta, professor at IIM Ahmedabad and vice-chairman of National Innovation Foundation, who gave Rs 2 lakh, which helped repay debts.Ī year later, he registered his firm as Mitti Cool Clay Creations, having already filed the trademark application in the name of Mitti Cool in 2001. Priced at Rs 2,500-3,500, it cools water by almost 10 degrees and keeps perishable items like milk, fruits and vegetables, fresh for four to five days. After three years of testing soils and fridge designs with the help of family members, Prajapati finally came out with the Mitticool fridge in 2005. He took a loan from some acquaintances and put up his father’s home as collateral for a bank loan. The latter could only produce 100 pans/hot plates per person, per day, but a hand press could increase this figure manifold. He decided to start an earthen plate manufacturing factory by deploying a tile press rather than the traditional potter’s wheel. Over the next three years, as he picked up the tricks of the trade, his knack for innovation sparked a business idea. He finally found a stable job in 1985, when he joined Jagdamba Potteries as a trainee. After the breakdown of Machhu dam in 1979, his family had to migrate to Wankaner, where Prajapati picked up odd jobs-working in a small brick factory and setting up a tea lorry off the highway. “I failed my Class X exam and never dreamt of being an entrepreneur,” says Prajapati, who was born in a clay craftsman’s family at Nichimandal village in Morbi. He also has several national awards to his credit, and his company, Mitti Cool Clay Creations, has won recognition across the globe. Today, the 47-year-old is hailed as one of rural India’s most successful entrepreneurs and was even featured in Forbes’ Top 7 Rural Entrepreneurs list in August 2010. In December 1983, Mansukhbhai Prajapati was living off a measly Rs 300 a month, working at a tile manufacturing unit at a small town, Wankaner, near Rajkot, Gujarat.
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